The marine tourism industry, recreational users, the Great Barrier Reef Marine Park Authority (GBRMPA) and other government agencies all have a role to play in ensuring sustainable use and helping to protect the Great Barrier Reef.

Among those who work with GBRMPA on key issues relating to tourism and recreation are community groups, recreational users, Local Marine Advisory Committees and Reef Advisory Committees, specifically the Tourism and Recreation Reef Advisory Committee (TRRAC).

Consultation on tourism management specifically is undertaken at all levels of the tourism industry, including operators, sector associations and through the peak marine tourism body the Association of Marine Park Tourism Operators.

Tourism operators participate in many partnerships programs to ensure sustainable tourism use. The GBRMPA encourages Indigenous participation in the marine tourism industry.

Working with the tourism industry and recreational users, GBRMPA promotes appreciation and action through newsletters, and information on rules, quality interpretation and best practice.