Education and Interpretation

The Great Barrier Reef is, without doubt, one of the most remarkable, awe-inspiring classrooms on the planet.

As a Great Barrier Reef marine tourism operator, you not only provide tourists with the opportunity to explore one of the world's greatest living treasures but you also play a very crucial role in teaching them about its incredible ecosystem and World Heritage values.

Thanks to the internet, there's a vast body of knowledge, fascinating facts, and interesting research about the Reef at your very fingertips. But remember, there is more to interpretation than just facts - the more you can inspire and involve your audience, the more they will connect with the Great Barrier Reef.

Responsible Reef Practices

For guides

When gathering information

• Learn about the Reef and its amazing marine life using a range of sources including reference books, magazines, journals, the internet, documentaries, scientific experts, newsletters, and locally-run educational presentations and courses.
• Only use accurate, correct information which has been verified through research material, experts and scientific websites - if in doubt, do not use the information.
• Join a local environmental group or dive club.

When presenting information

• Be interesting, entertaining and passionate in your presentations, keep it short, involve your audience and enjoy yourself.
• Use a variety of interpretative methods to get the message across (for example, brochures, signs, posters, talks, videos, guided tours).
• Include interpretation as part of as many aspects of the operation as possible (for example while you're onboard the vessel, in glass-bottom boats and semi submersibles, or during snorkelling/diving briefs and on deck talks).
• Use props and hands-on teaching aides to help increase audience participation and interest levels.
• Include one key 'call to action' message in your presentation so that your clients are encouraged to help the Reef when they return home.
• Include cultural, historical and environmental information relevant to your destination. Use specific examples of marine life that will be seen during the trip.
• Be aware of cultural sensitivities (contact the region's traditional owners as appropriate).
• Advise on rules of the Reef, best practices and any dangers relevant to your destination.
• Tailor the presentation to your audience - be aware of the different nationalities, languages, ages, physical disabilities, phobias and interests.
• Keep group sizes small (less than 20 people).
• Spend time with your clients to ensure they have received the interpretative message.
• Provide onboard reference materials for your clients.
• Review and update your interpretation program at least annually.

For operators

• Emphasise interpretation as a required skill in job descriptions and look for well-qualified staff with a passion for interpretation.
• Provide on-site training opportunities.
• Train enough staff to ensure all clients have access to reef interpretation.
• Encourage staff to become accredited guides (for example, under the EcoGuide Program of Ecotourism Australia) or complete relevant training courses.
• Encourage staff to keep their skills up to date by joining professional associations.
• Include basic reef awareness in your staff induction program and staff handbook.
• Have an internal system to keep staff up-to-date with Reef issues (for example, emails, notice boards, newsletters).