CRC Reef Tourism Research
The CRC Reef has collected information on Great Barrier Reef tourists, their characteristics and perceptions. These are available as data summary reports in a series “Understanding Tourist Use of the Great Barrier Reef”. Links to the summaries and reports available on the CRC Reef Website are provided below:
- Profiling the Whitsundays Visitor
- Profiling the dissatisfied visitors: who are they and why are they dissatisfied?
- Profiling visitors who are residents of the Great Barrier Reef region.
- Profiling Ecotourists who visit the Great Barrier Reef
- Profile of Singles and Couples Without Children
- Profile of Certified Divers, Introductory Divers, Reef Day Trip Divers, and Live-aboard Divers
- Profile of the Discerning Traveller
- Profile of Bareboat Visitors
- Profiling visitors from the United States/Canada, the United Kingdom/Ireland, Europe, Asia and New Zealand who visit the Great Barrier Reef
- Profiling Fully Independent Travellers who visit the Great Barrier Reef
- Profiling Backpackers who visit the Great Barrier Reef
- Factors that contribute to visitor satisfaction
- Profile of repeat visitors
- Understanding Great Barrier Reef Visitors: Preliminary Results
- An experience based market segmentation of Great Barrier Reef visitors